Over the last few years, women’s football has been through a huge transformation. Not just in the fields, but in the stands and beyond. Fan culture is growing and growing.
Attendance at women’s matches are breaking records and tv viewership has skyrocketed – Arsenal currently set the record with 59,042 attendances during their home WSL game against Chelsea at the Emirates.
Of course, fan culture differentiates across the globe. In the UK, we’re seeing the sport being enjoyed on a mainstream level, with popular networks now streaming most league matches however, in many other countries it’s still slowly gaining popularity.
One of the most noticeable factors within the fanbase is its diversity. Whether its online or at a match, we see people from all walks of life, different backgrounds, genders, ages, sexualities, the inclusivity is ongoing.
The fans have been key to growing the sport – with increased revenue from merchandise, ticket sales and even sponsors, this means that clubs can further develop.
As the sport continues to grow, some fan expectations do too. Especially over the last year, the anticipation of personal interactions with players, whether it’s taking a selfie, receiving a shirt, or being expected to be gifted gloves after a match has only increased. While this usually only comes from a place of connecting with players, in some scenarios this has done nothing but put pressure on them. This may become an extra challenge we see players face.
To make this a positive experience for both supporters and players, Joie Stadium – the home of Manchester City women’s team has an ‘Autograph Alley’. This is a specialised zone made for selected fans to meet players after the match.
As the sport continues to gain recognition across all landscapes, we can anticipate increased investment and a richer fan experience.
Embracing the passion and diversity while managing expectations will pave the way for a further inclusive and sustainable future in women’s football.
Written by Kya Banasko
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